Who We Serve
Borrowers
Entrepreneurs, CFOs,
Growing, Turnaround
Borrowers come in all shapes and sizes, which is why there is no one solution. However, the one thing all borrower clients have in common is a shortage of time and resources to find the funding they need.
Therefore, Ona Capital takes an individualized approach to each new client and generates efficient outcomes so that you can focus on your core business and not be pulled away by non-revenue producing activities such as hunting for funding. Our selective go-to-market strategy preserves your brand value in the lending community, as we target specific lenders we believe can get the job done quickly.
We have expertise in several industries, including:
Consumer Product Goods (CPG) distribution and manufacturing:
- Apparel
- Food and Beverage
- Electronics
- Hardware
- Housewares
- Video Games
- Toys
- Furniture
Materials fabrication:
- Metals
- Plastics
- Machining
- Equipment
Services:
- Consulting
- Financial
- Healthcare
- HR
- Staffing
- Technology
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Lenders
Banks, ABL, Alternative
Finance
Most of our clients are referred to us by lenders and private equity investors. As former lenders, we deeply value our creditor relationships.
Ona was started because we wanted to be able to provide additional financing solutions to not only our borrowers, but also to those that unfortunately did not fit within our credit box.
When we bring you an opportunity, you can anticipate that it should meet your initial underwriting criteria. You can also expect that we will not be mass marketing it to everyone in the industry.
Similarly, when you send us an opportunity, whether one of your clients, former clients, or prospects, you can be assured that we will provide them with a quick and effective solution that is reflective of the value you add.
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Private Equity
Investors, Family Office, Funds, Sponsors
Most of our clients are introduced to us by either lenders or shareholders. As shareholders in growing companies, you’re often asked to provide solutions. Who do you turn to when there’s both a timing and cash flow need; or a demand to expand operations?
Shareholders rely on Ona Capital to help solve these issues and get their portfolio companies funding that can boost valuations in line with expected returns.
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Consultants
Management, Strategic, Operations,
Turnaround
Your clients rely on you to navigate them from Point A to Point B. Where do you go when they need financial fuel to achieve your strategy?
Funding and timing gaps are just the start. Whether you have created a 13-week cash flow or would like our assistance, we can walk through each step of the plan to make sure that the funding solutions your clients need match their demands. We work to deliver flexible facilities that get you the runway required today and that adapt throughout the process in the future.
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Accountants
Consultants, Mergers &
Acquisitions, Financial Advisory
Clients view accountants as consultants. Our smaller clients often utilize their accountants to generate cash flow projections. Our mature companies require their accountants’ expertise in global tax treatment. Either way, it’s common for us to work together with clients’ accountants to determine funding needs and strategies.
If you have a client who is experiencing sticky points, we’d like to talk with you and them.
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Attorneys
Banking & Finance, General
Counsel, Restructuring
Attorneys can be terrific assets to clients experiencing (either good or bad) change. We act as assets to attorneys by assisting with their clients’ financial and business structuring of new opportunities, while they focus on the legal aspects. Our experience and creativity enable us to develop complete solutions that might otherwise lead to a standstill.
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Intermediaries
Investment Banks, Brokers, Advisors
Ona Capital’s goal is to arrange funding for as many qualified opportunities as we can. This is a team effort and we are happy to partner with you to get the job done. We hope that you, in turn, will rely on us to complete the missing piece or complement to your client’s funding needs.
We have worked with several reputable intermediaries to provide the right combination of funding. For example, if your expertise is equipment finance and you need a working capital solution, please contact us. Similarly, if you are raising equity for the company and need a debt match, we can help.